Welcome to ‘Mind Your Business’ a new video blog featuring your company! The idea is simple, we want to speak to as many business owners and marketers and find out how you’re integrating digital with your traditional efforts.
We call this ‘tradigital’, but you can call it whatever you like. The key is to learn what is working and what some of your challenges are. As an agency who focuses on ‘tradigital’ we see the many challenges business owners have today as they try and integrate digital.
The most obvious challenge is learning a new technology and deciding if it makes sense to apply time and resources to it. At what point do you decide that a certain tool or digital strategy is not ‘fly by night’ and that you’re company stands to benefit from it?
It seems that as soon as one strategy or resource reaches a critical mass, there is a new one waiting to replace it. While this has always been the case in technology, we have never seen such a rapid cycle of it. Even hardware is quickly outdated and replaced by newer models with updated functions and features.
There are however several undeniable digital products and services that have proven their worth, and though continually evolving, should be part of any marketing strategy. Search Engine Optimization using proper keyword strategies and blog posts for original content continue to dominate the internet ‘marketing’ space.
The practice of purchasing ‘adwords’ on Google, Bing and Yahoo, (maybe the original ‘online advertising’ strategy) continues to show dividends today, and shows no signs of slowing down.
Social Media seems to be the new ‘too big to fail’ strategy that has shown tremendous promise as more and more consumers look for new ways to interact with the brands they love the most. Facebook continues to dominate the space, but giants such as Twitter, Linked-In, YouTube and Google+ make managing the process that much more challenging.
This new video blog seeks to interview business owners and marketers and find out how they’re integrating these digital assets and what results they’re seeing.
• Are you seeing increased traffic to your website?
• Are your prospects finding you through social media?
• Are you using Pinterest, Instagram, Viddy or other social tools to drive traffic?
• Do you use Twitter for customer service purposes?
• Have you tested the use of a landing page or vanity URL?
• How do you integrate your blog with your marketing plan?
• Do you use custom tabs on Facebook and has it increased likes?
• Do you advertise online or on social media sites?
The key takeaway we’re looking for is to see how businesses are integrating digital with their traditional efforts, and what kind of results are they seeing? If you’re a business owner or marketer that has seen some success integrating digital, we’d like to schedule a 30 minute interview and find out how you’re minding your business! This video will be used on our site, and syndicated to our entire social media community, as well as sent out over the PR wire. In addition, you will receive a copy of the interview to use as you wish.
We hope this video series will not only teach and inspire other businesses and marketers, but that in true ‘Social Sense’, will also direct some eyeballs and eventually new business your way! Thank you for taking the time, please email me at firstname.lastname@example.org or call 561-288-1625 to schedule your on-site interview.