The Four Pillars of Social Media –

Is there such a thing as Social Media Baby Steps?

So, I’ve been helping local advertising companies in South Florida integrate their traditional marketing efforts with digital solutions for the past 6+ years, and now I am doing it for myself. After a successful career with The Palm Beach Post, I am tasked with creating the same synergy for” b digital agency”, an internet advertising agency in West Palm Beach, Fl.

Immediately, I am focused on what I call the ‘Four Pillars of Social Media’. These four pillars are made up of Facebook, Twitter, Linked-In and You Tube. And if these are the Four Pillars than the cement foundation that they are built on is the almighty Blog! We also have a very close eye on Google+ since Google is such a dominant player in search, this latest product is showing promise and can soon be the Cornerstone of your Social Media efforts.

If you were looking for baby steps to make in this bold world of inbound marketing this would be your starting point. While you can ‘dabble’ in these efforts personally, you need to quickly decide just how much time you are willing to commit to inbound marketing on a daily basis, and if it makes sense to outsource as well.


Even with out-sourcing, there are no shortcuts. You may be able to take baby-steps by focusing on the foundation and four pillars described above, but to truly be successful it will require your consistent and dedicated personal attention. Whether that is you the owner, or you the marketing executive I offer one caveat: without skin in the game, you will be sadly disappointed.

I understand that a person can quickly become overwhelmed and spend time and effort on less beneficial efforts which only increase your frustration. In this blog series, The Four Pillars of Social Media, we will help you set the foundation and teach you how to create a strategy that requires a minimal amount of effort to achieve maximum results.
We will show you:
1) Where to actually start
2) How much time it takes to successfully update and manage your social media / outbound marketing campaigns.
3) How to set a 12 week strategy for each pillar
4) How to leverage your blog and properly position it for your audience.
5) The most effective tactics for each pillar.
6) How to work with a digital agency to maximize your return
7) When and where to use traditional / outbound marketing and advertising and how to truly integrate it with digital to grow your audience.
8) Outbound v. Inbound – the paradigm shift you need to fully understand and embrace.
If you’re a small to mid-sized company that has seen the return from your traditional advertising efforts dwindle in recent years, it’s time to stop ‘blaming the economy’. The fact is consumers don’t consume media the same way anymore, and the longer you wait to integrate a digital strategy the more difficult it will become for you to remain relevant and grow your company. If you would like to learn more sign up for our weekly blog below. To speak to one of our strategist or to schedule a free consultation, call or email us directly.