If you haven’t started using Facebook for business, here are a few tips to getting started.
1) Make sure it’s a Fan Page!
This may seem too obvious to note, however we are still often encountering business fan pages that are actually personal ‘friend’ pages. Luckily for them, we are still able to convert these pages to ‘Fan’ pages, and convert all of your friends instantly to fans. If you do need to convert your page, don’t wait any longer. You can’t effectively market on a ‘friend’ page and it shows your lack of professionalism when it comes to Facebook. It will reset your timeline, and lose the pictures you have posted, so make sure you have a back-up of everything, but you will be able to keep all your ‘friends’ who will now be Fans as if they already ‘liked’ your business page.
2) Customize a ‘Welcome Page’.
Nothing drives up “Likes” the way a well-crafted welcome page does. When we set up a Welcome Page for clients, it funnels all ‘non-fans’ to this page first (instead of directly to your wall). On this page you can create what is called a ‘Like-Gate’ which basically teases the visitor with a unique promotion or offer that will only be revealed after you ‘Like’ the page. This shows you really appreciate the visitor liking the page, and will dramatically drive up the number of ‘likes’.
3) Advertise on Facebook.We here at b digital agency are big fans of using both outbound and inbound marketing efforts, or as we like to call it ‘tradigital’ strategy. Facebook is both in one! Placing a well-crafted ad on Facebook, aimed at your specific Demo and even geographical location, is a great way to drive targeted traffic to your page (or website). Best part is you can allocate as little as $2.00 per day and set up a pay per click campaign that can average as little as .30 cents per click or less. Another amazing effect of Facebook advertising is the amount of people who respond to your ad within 24 hour of seeing it (and not clicking on it). In advertising world this is called ‘value beyond the click’ and can often be up to 3 times as high as the number of actual clicks you pay for. Here is an actual snapshot of our campaign for the last 7 days. Believe me this works!