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Posts Tagged ‘traditional marketing’

Don’t be ‘tradiphobic’: Why you should embrace traditional media

Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media. A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in […]

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5 steps for integrating digital and traditional marketing

A “tradigital” strategy is the effective integration of digital tools in a marketing and sales process. Embracing this approach requires understanding both the goals and the road map. 1. Know your destination No one gets on a plane without knowing where it’s going. Embarking on a marketing […]

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How to use traditional media to pull in prospects instead of pushing them away.

If I can put my finger on any one major shift that digital has caused in traditional media, it’s the change from “push” to “pull” marketing and advertising. The premise is that digital is better at engaging with an audience thanks to all its social media platforms […]

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Televisions unmatched influence on consumers

Our agency goes through great lengths to insure that every media in our tradigital campaign is positioned to drive digital for maximum results. Some media channels are more challenging than others, but not for the reasons you think. In the chart below TV proves just how powerful […]

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3 ways traditional media can tap into new digital business models

  Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article.

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Creative that is memorable AND increases your sales

Creative that is memorable AND increases your sales

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Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

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Tradigital Marketing series featured on South Florida Business Journal

John Garcia is managing partner and digital director of Baldrica Advertising and Marketing. He started working in the industry 25 years ago at a Fortune 500 advertising agency in New York City. Over time, he mastered the art of integrating TV, radio, print, billboard, cable, and direct […]

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The Center of the Bull’s-eye – How to create successful advertising campaigns with a limited budget.

There’s a lot to be said about the need for a well-rounded campaign, and fitting in the right amount of push and pull pieces to make a marketing strategy payoff. But oftentimes, with limited dollars, businesses need to have a strategy that best reaches their target market […]

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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