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Posts Tagged ‘tradigital’

Marketing Madness! The Tradigital Approach to a Championship Campaign

As the annual college basketball championship tournament gets underway, it’s a good time to look at the parallels of a winning team, and how it translates to a successful marketing and advertising strategy.   Here is our championship campaigns’ starting lineup: Starting at Point Guard…getting everyone engaged with […]

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3 examples of highly effective ‘tradigital’ advertising campaigns

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at any one-time. For industries like restaurants, that number has the potential to […]

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Don’t be ‘tradiphobic’: Why you should embrace traditional media

Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media. A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in […]

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Should you invest more in digital or traditional advertising?

I get questions like this all the time: “Should I invest more in digital or traditional advertising?” “Can digital offer the same reach and frequency as traditional media but at a lower price point?” “Can we get the same or better results using digital advertising over traditional […]

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5 steps for integrating digital and traditional marketing

A “tradigital” strategy is the effective integration of digital tools in a marketing and sales process. Embracing this approach requires understanding both the goals and the road map. 1. Know your destination No one gets on a plane without knowing where it’s going. Embarking on a marketing […]

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Televisions unmatched influence on consumers

Our agency goes through great lengths to insure that every media in our tradigital campaign is positioned to drive digital for maximum results. Some media channels are more challenging than others, but not for the reasons you think. In the chart below TV proves just how powerful […]

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3 ways traditional media can tap into new digital business models

  Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article. [ indian […]

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5 ways traditional media can embrace digital for maximum results

In the not-too-distant past, record companies actually produced records (large vinyl discs that were placed on turntables). It seems ridiculous now that DJ’s would carry milk crates filled with heavy records to clubs in order to play their music. Now they show up with a thumb-drive or […]

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Social ROI – Find out why you’re not getting any!

There are many challenges faced by today’s business owner. In addition to the things you learn in school like, cash flow, inventory, pricing, policies and all that other fun stuff, you now are concerned with the ROI of your social media campaign. This is one topic that […]

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Seahawks’ 12th Man: Manifestation of ‘tradigital’ marketing

What if you could “touch” Facebook? What if Twitter was a truck and it followed your fans around? What if your place of business featured a “Social Media Lounge” complete with blue couches and enough screens to make a sports bar jealous? Click here to read the […]

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