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Posts Tagged ‘The Four Pillars of Social Media’

Should you invest more in digital or traditional advertising?

I get questions like this all the time: “Should I invest more in digital or traditional advertising?” “Can digital offer the same reach and frequency as traditional media but at a lower price point?” “Can we get the same or better results using digital advertising over traditional […]

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At what point should you consider an advertising agency?

I heard a quote recently that I love:   As a small company, the question of whether or not to use an agency for marketing and advertising is one that is not considered often enough. I believe there is a misconception that agencies are expensive and that […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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Do What you Do Best!

I am often told “don’t tell me how to run my business”. In fact, it might as well be the slogan of every small business in America. I absolutely agree, the question is – what business are you in? If you’re a baker, a mechanic, a doctor, […]

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“Hey, Traditional Media…If you can’t beat ‘em…join ‘em”

After working 6 years at the largest daily newspaper in Palm Beach County, I have first-hand witness of what technology can do. I actually saw the same thing happen in the recording industry, when I managed the sales and marketing for a record label in New York. […]

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Vol III – The new role of traditional media

In the last two blogs we introduced the Four Pillars of Social Media, and then gave you a ‘big-picture’ overview to set the right expectations and mind-frame when it comes to integrating digital strategies. In this blog we are going to show you how to use traditional […]

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The Four Pillars of Social Media –

Is there such a thing as Social Media Baby Steps? So, I’ve been helping local advertising companies in South Florida integrate their traditional marketing efforts with digital solutions for the past 6+ years, and now I am doing it for myself. After a successful career with The […]

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