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Posts Tagged ‘social’

Is it time for a Brand Refresh or a Complete Marketing Makeover?

I learned something a long time ago in this quirky business of marketing and advertising. The common denominator if you will, between a successful campaign and one that performs poorly, and that is this: ‘The message only resonates with the audience, if the audience resonates with the […]

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Build your own audience!

The conversation hasn’t changed, but where it takes place, has! If you can bring social media down to it’s lowest common denominator it would all come down to ‘word of mouth’. Till this day, ask any business owner what generates the most leads or business, and you’ll […]

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Promote the Heck out of it…Build it and they will come!

Oh, but how often do we ignore that first little line…Promote the Heck out of it…and just go right to the building part. Back in my good ‘ol days, well before I ever had a ‘real’ job, I was a ‘DJ’. Any DJ worth listening to was […]

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At what point should you consider an advertising agency?

I heard a quote recently that I love:   As a small company, the question of whether or not to use an agency for marketing and advertising is one that is not considered often enough. I believe there is a misconception that agencies are expensive and that […]

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Social ROI – I’m not getting any!

There are many challenges faced by today’s business owner. In addition to the things you learn in school like, cash flow, inventory, pricing, policies and all that other fun stuff, you now are concerned with the ROI of your social media campaign. This is one topic that […]

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The new ‘Mind Your Business’ Video Blog

Welcome to ‘Mind Your Business’ a new video blog featuring your company! The idea is simple, we want to speak to as many business owners and marketers and find out how you’re integrating digital with your traditional efforts. We call this ‘tradigital’, but you can call it […]

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Slow and steady wins the race

Ok people, let me make something very clear…Social Media Takes Time! I’m not sure where the misconception began, but many people seem to think that with Social Media you can ramp up and ‘get your message out there’ a lot quicker than with traditional media. The truth […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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A Tradigital Strategy in 3 easy steps.

We keep pounding tradigital, using traditional media to set up digital because we understand not only the value of traditional media, but how readers, viewers and listeners prefer to respond. This graphic shows that of all the respondents to an online streaming radio ad, only 5% chose […]

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What if you stopped advertising?

I’ve often asked this question, and it’s amazing to me the different responses I get. Generally speaking most ‘advertisers’ are unsure what the return on their advertising is, and so they’re unsure what the repercussions would be if they stopped. I realize it takes a lot of […]

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