The thing that Small Business Saturday gets wrong

Whenever a behemoth like American Express decides the time has come to support small businesses, I can’t help but get a little lump in my throat.

Why would such a giant corporation care about small business, when the dollars can’t compare with the large corporations that they do business with every day?

Is it really worth the effort for Amex to promote a day directing consumers to by “small-box” instead of “big-box”?...continue reading