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Posts Tagged ‘restaurant marketing’

The coupon phenomenon – from coupon to loyal customer

How often have you used a coupon to get a deal from a business, and then continue to go back, without a coupon? It’s ironic, but clearly if I stumble across a restaurant or retailer, and go in and make a purchase without a coupon, I’m often […]

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“Where do you want to eat?”…30% of all restaurant website traffic is generated on mobile phones!

In May of 2012 a report from a large restaurant group in Atlanta showed that a full 30% of their website visitors did so on a mobile device. This confirms the trend that since last year mobile website traffic has more than doubled! While restaurants are leading […]

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At what point should you consider an advertising agency?

I heard a quote recently that I love:   As a small company, the question of whether or not to use an agency for marketing and advertising is one that is not considered often enough. I believe there is a misconception that agencies are expensive and that […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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A Tradigital Strategy in 3 easy steps.

We keep pounding tradigital, using traditional media to set up digital because we understand not only the value of traditional media, but how readers, viewers and listeners prefer to respond. This graphic shows that of all the respondents to an online streaming radio ad, only 5% chose […]

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What if you stopped advertising?

I’ve often asked this question, and it’s amazing to me the different responses I get. Generally speaking most ‘advertisers’ are unsure what the return on their advertising is, and so they’re unsure what the repercussions would be if they stopped. I realize it takes a lot of […]

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Do What you Do Best!

I am often told “don’t tell me how to run my business”. In fact, it might as well be the slogan of every small business in America. I absolutely agree, the question is – what business are you in? If you’re a baker, a mechanic, a doctor, […]

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“Hey, Traditional Media…If you can’t beat ‘em…join ‘em”

After working 6 years at the largest daily newspaper in Palm Beach County, I have first-hand witness of what technology can do. I actually saw the same thing happen in the recording industry, when I managed the sales and marketing for a record label in New York. […]

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Vol III – The new role of traditional media

In the last two blogs we introduced the Four Pillars of Social Media, and then gave you a ‘big-picture’ overview to set the right expectations and mind-frame when it comes to integrating digital strategies. In this blog we are going to show you how to use traditional […]

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Can Facebook save the restaurant business?

Here in Palm Beach County businesses are struggling, as I imagine they are in many other parts of our country. We recently visited The Carving Station, an awesome restaurant in Palm Beach Gardens and met with the owner. Very early on in our meeting he expressed that […]

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