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Posts Tagged ‘radio’

How to use traditional media to pull in prospects instead of pushing them away.

If I can put my finger on any one major shift that digital has caused in traditional media, it’s the change from “push” to “pull” marketing and advertising. The premise is that digital is better at engaging with an audience thanks to all its social media platforms […]

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5 ways traditional media can embrace digital for maximum results

In the not-too-distant past, record companies actually produced records (large vinyl discs that were placed on turntables). It seems ridiculous now that DJ’s would carry milk crates filled with heavy records to clubs in order to play their music. Now they show up with a thumb-drive or […]

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3 Reasons Why Media Companies Make Bad Ad Agencies

As a former newspaper rep who has also worked in TV, cable and digital ad sales in addition to buying all the different types of traditional media available for our agency clients, I’ve seen the unique challenges that digital has caused traditional media throughout the years and […]

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‘A Little bit of this and a little bit of that…gets you a whole lot of nothin!’

More than any other recurring theme we see as an agency when engaging with our clients for the first time, is the fragmentation within their own marketing strategy. The reason this happens is two-fold. First, there are many eager sales reps in the market place, each tasked […]

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5 Lessons your marketing department can learn from the presidential campaign.

1. They call it a ‘campaign’ for a reason. One of the major mistakes so many smaller companies make when it comes to marketing and advertising is they keep trying different things to ‘see what works’. The truth is they can all work, if they are executed […]

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Is your marketing campaign a vote for ‘Traditional’ or ‘Digital’?

This election year, there are two very clear choices for the future of America. You can either choose the Republican Nominee or support the Democratic incumbent. Either one you choose, you can basically count on one thing, the one who wins will govern without the support or […]

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Can’t See the Forest for the Trees

What would you consider the most important task you have as a marketing director or integral part of your marketing department to be? Before you answer that, I’d like you to consider the following. I have worked at several companies where the word ‘marketing’ becomes a catch-all […]

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