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Posts Tagged ‘radio advertising’

What the Miami Heat’s Championship can teach you about marketing and advertising.

The NBA regular season is 82 games long, and I mean loooong! If you make it to the finals, that’s another 16 to 35 games, wow! I love basketball, but I think it’s fair to say, no other sport has the constant, physical and mental demand that […]

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The five questions to answer when deciding to hire an ad agency.

Nothing can quite compare to the excitement of a ‘small business’ that’s finding its legs and starting to show a real growth pattern. With it however, come a multitude of new opportunities and decisions for those at the helm.  One of those key decisions is when to […]

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Build your own audience!

The conversation hasn’t changed, but where it takes place, has! If you can bring social media down to it’s lowest common denominator it would all come down to ‘word of mouth’. Till this day, ask any business owner what generates the most leads or business, and you’ll […]

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The Five Keys to Increase Lead Generation.

The ultimate goal of a direct response advertising campaign is to generate new leads, and close more deals. As marketers we look at many different angles and forms of persuasion as possible, but business owner look at one metric: ROI. If you’re putting a direct response campaign […]

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Do you believe in Tradigital?

It seems to me that the difference between a company that embraces a marketing strategy that includes digital and one that does not, is simply how much that company believes in the value of the digital. As an agency, when we first launched b digital, our business plan […]

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The best ‘creative’ doesn’t always win!

Is award-winning creative enough to create sales? Many times as an advertising agency, it’s all about the ‘creative’…but is it? In my experience the most award winning creative, is not necessarily the most effective at driving sales. The disconnect seems to be when the message crafted is […]

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Freedom Boat Club

Working with Chris Anders, owner of Freedom Boat Club is truly a pleasure. Marketing a boat club in a down economy is the kind of challenge professional marketers get excited about. With Chris, we are working on publishing a new website and creating a new media mix. […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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A Tradigital Strategy in 3 easy steps.

We keep pounding tradigital, using traditional media to set up digital because we understand not only the value of traditional media, but how readers, viewers and listeners prefer to respond. This graphic shows that of all the respondents to an online streaming radio ad, only 5% chose […]

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What if you stopped advertising?

I’ve often asked this question, and it’s amazing to me the different responses I get. Generally speaking most ‘advertisers’ are unsure what the return on their advertising is, and so they’re unsure what the repercussions would be if they stopped. I realize it takes a lot of […]

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