5 ways traditional media can embrace digital for maximum results

In the not-too-distant past, record companies actually produced records (large vinyl discs that were placed on turntables). It seems ridiculous now that DJ’s would carry milk crates filled with heavy records to clubs in order to play their music. Now they show up with a thumb-drive or maybe a laptop at most, and they have 100 times more music at their disposal. (more)

Is your marketing campaign a vote for ‘Traditional’ or ‘Digital’?

This election year, there are two very clear choices for the future of America. You can either choose the Republican Nominee or support the Democratic incumbent. Either one you choose, you can basically count on one thing, the one who wins will govern without the support or cooperation of the other.

Lucky for us, your marketing campaign does not need to suffer from the same non-partisanship that we see in our government. The truth is that the best marketing campaigns combine the best elements of traditional media and integrate it with the best practices of digital, for maximum results.  We call it ‘tradigital’ and it has proven time and again to be the best approach in a society that continues to find more comfort with technology and everything it has to offer. Unlike our government option, you will never see the benefits of a ‘DemoPublican’ solution, which I think is unfortunate.

Simply stated, we believe that traditional media such as television, radio and yes, even newspapers are effective forms of media that when properly crafted ads appear, will drive a significant amount of traffic to your digital space (website, landing page, social media, etc) and allow you to grow your customer and fan base.

Let’s face it, organically ranking on the first page of Google search results is not an easy thing to do. It is much easier to create an advertising campaign and appear on the first page of the newspaper or in highly visible TV programs, and on the most listened to radio stations. These campaigns will allow you to get in front of your target market on your timeline, and then move that audience forward to respond online, and collect that valuable data so that future campaigns will also include drip email marketing.

This is the best way to use media in 2012, and not be focused on one form of media over another. Use traditional to set up digital, then continue the digital momentum with email, and newsletters and optimizing your site with original content, offers, promotions and opportunities, not available anywhere else.

If you don’t have a ‘tradigital’ strategy in place, and keep ‘pushing’ your message out, without seeing results that build your own audience, you need to change the way you vote and leverage the best of both worlds. Call or email Baldrica / b digital agency, inc for a free consultation and start creating your own tradigital plan and a synergy that will produce maximum results.