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Posts Tagged ‘newspaper’

How to use traditional media to pull in prospects instead of pushing them away.

If I can put my finger on any one major shift that digital has caused in traditional media, it’s the change from “push” to “pull” marketing and advertising. The premise is that digital is better at engaging with an audience thanks to all its social media platforms […]

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3 Reasons Why Media Companies Make Bad Ad Agencies

As a former newspaper rep who has also worked in TV, cable and digital ad sales in addition to buying all the different types of traditional media available for our agency clients, I’ve seen the unique challenges that digital has caused traditional media throughout the years and […]

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5 Lessons your marketing department can learn from the presidential campaign.

1. They call it a ‘campaign’ for a reason. One of the major mistakes so many smaller companies make when it comes to marketing and advertising is they keep trying different things to ‘see what works’. The truth is they can all work, if they are executed […]

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Can’t See the Forest for the Trees

What would you consider the most important task you have as a marketing director or integral part of your marketing department to be? Before you answer that, I’d like you to consider the following. I have worked at several companies where the word ‘marketing’ becomes a catch-all […]

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