Why a mobile vanity phone number may be the new ‘Star-Star’ of marketing

There’s a new technology in town and it is truly going to change the landscape of tradigital marketing!

How many times have you heard that before?

Well, I hear it just about every day. But this time, with the Star-Star (**) mobile vanity phone number, I am thoroughly convinced this is something you need to pay attention to. You may want to find out how you can secure your company’s number if it makes sense for your business…continue reading

My 5 favorite apps for business (plus one for fun): John Garcia

Here are John Garcia’s favorite smartphone apps. Garcia is managing partner and digital director or Baldrica Advertising and Marketing, an agency in West Palm Beach, Fla.

My smartphone: Apple iPhone 5

My five favorite apps – CLICK HERE FOR COMPLETE ARTICLE

As a business owner or top-level executive, how much is your time worth?

Business owners are faced with many different tasks throughout the day. At small to mid-sized companies that becomes even more prevalent. This often drains their time away from focusing on the ‘Important / Non-Urgent’ activities that no one else but the owner can do, and that are critical to the growth of the company, and more time in the ‘Important – Urgent’ quadrant.

These tasks are highlighted in the Stephen Covey Quadrants graphic below:

This is the question you need to ask yourself…how much is my time worth? When you see that your time is being spent primarily in other quadrants, there may be a good case for considering a ‘work smarter, not harder’ approach. We like to use the motto ‘do what you do best, and let us do what we do best’.

The chart below highlights some of the major time drains (click on the image to enlarge), that need to get done, but are not necessarily where a business owner should be spending most of their time. As we review this list with owners and top executives, we find that some of these tasks are not being done or even on the task list, due to the lack of time available to allocate to each.

 

 

Working with our agency, we can take on as many of these services as you need to address, when we engage with you and place media buys on your behalf. Not only will these tasks be performed more effectively, but also efficiently, as our experience and agency buying power will benefit you with better rates across the board.  Think about it, for the same budget you will receive increased media exposure, so even with the same results, you will increase your ROI. One of our clients was able to double his media exposure, with the same budget resulting in double digit gains.

If you reach the end of your day, and keep feeling like you haven’t accomplished anything, working with a professional advertising and marketing agency can get you back on track, and back to where your focus will best help the growth of your company.

The grass is not always greener on the ‘digital’ side.

Now that we are well into the ‘digital’ age, and everybody has a website, and just about everybody has a computer, and smartphones and tablets are the most popular forms of surfing the web, has digital changed the way you do business?

I really look forward to your responses because there is no doubt that digital has changed the way consumers form their purchasing decisions, but it’s also very clear that businesses have not kept up with their savvy prospects.

I’ve seen many businesses basically at the point where they’re throwing their hands in the air, frustrated that all of the promises the techy sales rep sold them are NOT coming to fruition. SEO, SEM, Landing Pages, e-commerce, lots of different investments with very little ROI; a common result we hear over and over. So what gives?

The fact is that ‘digital’ still has a long way to go to be able to stand on its own. Any business who has a digital strategy without taking into account the ‘traditional’ side of marketing is surely setting itself up to fail.

The grass is not ‘greener’ on the digital side. You will not simply be able to replace all of your traditional marketing and advertising efforts with SEO and behavioral targeting and think that you will be successful and here’s why.

Except for simple e-commerce, where consumers shop based on price, reviews and specifications, the digital battle is won on the traditional side. The businesses that use their well-crafted newspaper ad, TV ad and radio ads to drive traffic to a landing page (mobile enabled of course!) will see an increase in traffic and leads and real ROI.

These hard-fought battles in traditional marketing will increase all of your digital results by creating top of mind awareness. While ‘Google’ will always get the credit for driving traffic to your site, how a person decided to Google you in the first place, or click on your link on the Google results has a great deal to do with your non-digital or traditional efforts.

The acronym AIDA, ‘Awareness’ ‘Interest’ ‘Desire’ ‘Action’ is one that many professional marketers fully understand.  The less aware I am of your company the less likely I’m going to take action if I somehow stumble across you online.  In fact, on average you can expect a 25% increase in your search results when you are running a traditional advertising campaign.

So rather than abandon your tradigital side, learn how to best leverage it with a ‘tradigital’ strategy for maximum results.

“Where do you want to eat?”…30% of all restaurant website traffic is generated on mobile phones!

In May of 2012 a report from a large restaurant group in Atlanta showed that a full 30% of their website visitors did so on a mobile device. This confirms the trend that since last year mobile website traffic has more than doubled!

While restaurants are leading the way, it’s not restaurant exclusive. In fact, mobile browsing is now up to 20% of North American web traffic, up from 12% just earlier this year.

A few other interesting facts featured on David Felfoldi’s blog about mobile browsing are featured below:

• Mobile traffic peaks on Saturday with Friday as the big ramp up day, and Sunday the natural ramp-down day.

• Mobile traffic spikes at 6pm and then drops off quickly. Desktop traffic traditionally spikes around 5pm and drops off around 8pm. This would back up the thought that mobile users want real team information just prior to the restaurant visit, making a mobile website absolutely crucial.

• Mobile browsing is done mostly with smartphones, with only about 1/3 of mobile browsing coming from tablets and iPads. As both of these mediums continue to grow at a rapid pace, one can only expect that mobile browsing will continue to grow at the same speed.

If you are still looking to build your mobile website – contact us or visit this link for more information. www.newmobilewebsite.biz

7 Reasons you need a mobile website

These are the Top-7 reasons a mobile website is no longer optional for business (as posted by Jennifer Gaines).  If you need more reasons, just keep track of your own mobile habits!

  •  51% of business travelers use mobile devices to get travel information. (Google/OTX, The Traveler’s Road to Decision, 2011)
  •  70% of all smartphone owners use their mobile device while they’re shopping. (Google/OTX, The Mobile Movement, U.S., 2011)
  •  By 2015, more Americans will access the Internet on their mobile device than on their PC. (IDC, 2011)
  • Users expect their mobile experience to be as good as their desktop experience. (Compuware, What Users Want from Mobile, 2011)
  • Users take action on mobile-friendly sites. 1 in 5 website visits lead to an immediate call to the business. (DudaMobile Internal Data, 2011
  •  There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones where they can (and will) access the mobile web. (Eric Schmidt MWC Feb. 2012)
  • You risk losing business if you don’t have a mobile site. Nearly 2 in 3 users are unlikely to return to a mobile site where they had trouble and 40% said they’d visit a competitor’s mobile site instead. (Compuware, 2010)

 

Web.com ‘Small businesses consider mobile marketing crucial to growth’.

This article was so timely and amazingly well done, we had to re-post the highlights here. To view the complete article we have provided the link below.
In recognition of national Small Business Month, Web.com announced results of a Small Business Mobile Survey.

  • 69 percent of small businesses consider mobile marketing crucial to their growth in the next five years.
  • It found that while 69 percent of small businesses considered it critical, a majority had not taken full advantage of mobile marketing.
  • 82.2 million of the 234 million U.S. mobile customers use a smartphone. ComScore measures digital marketing.

The seven key findings:

• Key to growth.

Mobile presence is lacking:

  • The 69 percent of the small businesses surveyed who agreed that mobile marketing is a key to their growth said they will consider increasing their mobile spend this year.
  • While 60 percent of small businesses surveyed have a website, only 26 percent have a mobile-friendly website. Such websites have the same layout and content as the standard site but are adjusted to suit smartphone screens.
  • An even smaller percentage, 14 percent, of small business owners have a stand-alone mobile website, in which the content and layout is designed specifically for mobile purposes.

Mobile presence boosts business:

  • 84 percent of small businesses with a current mobile presence see increases in new business activity.
  • 14 percent have a stand-alone mobile website, of which 84 percent indicated that they have seen an increase in new business activity because of their mobile-marketing efforts.

“This alone serves as validation to make the move into mobile for the majority of small businesses that are skeptical to invest in mobile efforts,” it said.

 Mobile search strategies lacking:

  • More than 61 percent of small businesses currently do not have a mobile search strategy. Web.com said they are missing out on consumers trying to find them via a smartphone device.

Serving existing customers:

  • The biggest motivation to embrace mobile is to provide better serve to existing customers.
  • Asked to rank their top motivations to invest in mobile marketing, small business owners indicated their top three motivations were to provide better service to existing customers (38 percent), attract more local customers (36 percent) and gain a competitive advantage (34 percent).

Lack of time and resources:

  • The survey found that 64 percent of small business owners also are acting as their one-person marketing team. “This puts pressure on the small business owner to wear multiple hats and find the time to build a mobile presence besides running other aspects of their business,” it said.

Spending more this year:

  • The survey found that 64 percent of small businesses will spend more on mobile marketing this year. It explained that 64 percent of the small business owners surveyed expressed an intention to increase their mobile investments this year.
  • Another 33 percent indicated that their mobile spending this year will remain the same as last year.

b digital agency is proud to offer mobile website services. We can create a stand-alone custom mobile site for a competitive price and a 5-day turn around time. Even without a website, we can create a mobile site so don’t put it off any longer! Contact us today for a free consultation.

The survey was conducted online via social networks from April 5-12 among 500 small business owners, defined as those having fewer than 100 employees.Web.com Group provides Internet services and online marketing solutions for small- and medium-sized businesses.

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