7 Reasons you need a mobile website

These are the Top-7 reasons a mobile website is no longer optional for business (as posted by Jennifer Gaines).  If you need more reasons, just keep track of your own mobile habits!

  •  51% of business travelers use mobile devices to get travel information. (Google/OTX, The Traveler’s Road to Decision, 2011)
  •  70% of all smartphone owners use their mobile device while they’re shopping. (Google/OTX, The Mobile Movement, U.S., 2011)
  •  By 2015, more Americans will access the Internet on their mobile device than on their PC. (IDC, 2011)
  • Users expect their mobile experience to be as good as their desktop experience. (Compuware, What Users Want from Mobile, 2011)
  • Users take action on mobile-friendly sites. 1 in 5 website visits lead to an immediate call to the business. (DudaMobile Internal Data, 2011
  •  There are 7 billion people in the world. About 2 billion people are connected to the Internet. And 1 billion have smartphones where they can (and will) access the mobile web. (Eric Schmidt MWC Feb. 2012)
  • You risk losing business if you don’t have a mobile site. Nearly 2 in 3 users are unlikely to return to a mobile site where they had trouble and 40% said they’d visit a competitor’s mobile site instead. (Compuware, 2010)

 

Freedom Boat Club

Working with Chris Anders, owner of Freedom Boat Club is truly a pleasure. Marketing a boat club in a down economy is the kind of challenge professional marketers get excited about.

With Chris, we are working on publishing a new website and creating a new media mix. We have begun to air radio spots that drive traffic to a custom landing page called ‘www.joinfreedomboatclub.com So far the response has increased, but we have a long way to go. We will continue to work on new creative for both TV and radio, and are discussing our social media options, and adding video as well.

Freedom Boat Club is an incredible value and provides a unique service that we’re proud to represent.