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Posts Tagged ‘marketing’

Are you lost in Cyber-Space? 5 Reasons you need to set a new course now!

Websites are what…like 20 years old or so? Everywhere you turn, all you see are people on their mobile phones. As a small business owner all you hear is that the world is online now and ‘everything is digital’. However, even with all this digital proliferation, you’ve yet […]

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Marketing Madness! The Tradigital Approach to a Championship Campaign

As the annual college basketball championship tournament gets underway, it’s a good time to look at the parallels of a winning team, and how it translates to a successful marketing and advertising strategy.   Here is our championship campaigns’ starting lineup: Starting at Point Guard…getting everyone engaged with […]

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The thing that Small Business Saturday gets wrong

Whenever a behemoth like American Express decides the time has come to support small businesses, I can’t help but get a little lump in my throat. Why would such a giant corporation care about small business, when the dollars can’t compare with the large corporations that they […]

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How to embrace the tradigital culture

If you follow this blog, you may already be talking the “tradigital talk.” And I commend you for that. But now it’s time to walk the tradigital walk! By now, many of you may already have your 2016 marketing and advertising plans in place. If you do, it’s most […]

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Why TV is still the best way to drive traffic to a website

Nothing has the ability to build a brand faster than TV. The proof is in the pudding. We came across this idea during a recent exercise we performed for a client. In deciding which medium would be best in order to launch the client’s new website, we […]

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5 steps for integrating digital and traditional marketing

A “tradigital” strategy is the effective integration of digital tools in a marketing and sales process. Embracing this approach requires understanding both the goals and the road map. 1. Know your destination No one gets on a plane without knowing where it’s going. Embarking on a marketing […]

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3 ways traditional media can tap into new digital business models

  Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article. [ active […]

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5 ways traditional media can embrace digital for maximum results

In the not-too-distant past, record companies actually produced records (large vinyl discs that were placed on turntables). It seems ridiculous now that DJ’s would carry milk crates filled with heavy records to clubs in order to play their music. Now they show up with a thumb-drive or […]

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3 Reasons Why Media Companies Make Bad Ad Agencies

As a former newspaper rep who has also worked in TV, cable and digital ad sales in addition to buying all the different types of traditional media available for our agency clients, I’ve seen the unique challenges that digital has caused traditional media throughout the years and […]

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