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Posts Tagged ‘marketing budget’

The Center of the Bull’s-eye – How to create successful advertising campaigns with a limited budget.

There’s a lot to be said about the need for a well-rounded campaign, and fitting in the right amount of push and pull pieces to make a marketing strategy payoff. But oftentimes, with limited dollars, businesses need to have a strategy that best reaches their target market […]

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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The five questions to answer when deciding to hire an ad agency.

Nothing can quite compare to the excitement of a ‘small business’ that’s finding its legs and starting to show a real growth pattern. With it however, come a multitude of new opportunities and decisions for those at the helm.  One of those key decisions is when to […]

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Is it time for a Brand Refresh or a Complete Marketing Makeover?

I learned something a long time ago in this quirky business of marketing and advertising. The common denominator if you will, between a successful campaign and one that performs poorly, and that is this: ‘The message only resonates with the audience, if the audience resonates with the […]

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Is it time to call in the SWOT team?

A SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats – and this is a great time of the year to pull it out, and get your plan ready for next year. I particularly like this graphic because it also takes a look at the back-office (if […]

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At what point should you consider an advertising agency?

I heard a quote recently that I love:   As a small company, the question of whether or not to use an agency for marketing and advertising is one that is not considered often enough. I believe there is a misconception that agencies are expensive and that […]

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Champagne taste on a beer budget! 5 questions for establishing your marketing budget.

When we first meet with a prospect, we use a comprehensive list of questions to discover their needs, goals and wishes. Often the list of wishes is full of creativity and aspirations that make a lot of sense, and it becomes our job to craft the best […]

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