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Posts Tagged ‘linked-in’

At what point should you consider an advertising agency?

I heard a quote recently that I love:   As a small company, the question of whether or not to use an agency for marketing and advertising is one that is not considered often enough. I believe there is a misconception that agencies are expensive and that […]

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The new ‘Mind Your Business’ Video Blog

Welcome to ‘Mind Your Business’ a new video blog featuring your company! The idea is simple, we want to speak to as many business owners and marketers and find out how you’re integrating digital with your traditional efforts. We call this ‘tradigital’, but you can call it […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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A Tradigital Strategy in 3 easy steps.

We keep pounding tradigital, using traditional media to set up digital because we understand not only the value of traditional media, but how readers, viewers and listeners prefer to respond. This graphic shows that of all the respondents to an online streaming radio ad, only 5% chose […]

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What if you stopped advertising?

I’ve often asked this question, and it’s amazing to me the different responses I get. Generally speaking most ‘advertisers’ are unsure what the return on their advertising is, and so they’re unsure what the repercussions would be if they stopped. I realize it takes a lot of […]

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Do What you Do Best!

I am often told “don’t tell me how to run my business”. In fact, it might as well be the slogan of every small business in America. I absolutely agree, the question is – what business are you in? If you’re a baker, a mechanic, a doctor, […]

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“Hey, Traditional Media…If you can’t beat ‘em…join ‘em”

After working 6 years at the largest daily newspaper in Palm Beach County, I have first-hand witness of what technology can do. I actually saw the same thing happen in the recording industry, when I managed the sales and marketing for a record label in New York. […]

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Vol III – The new role of traditional media

In the last two blogs we introduced the Four Pillars of Social Media, and then gave you a ‘big-picture’ overview to set the right expectations and mind-frame when it comes to integrating digital strategies. In this blog we are going to show you how to use traditional […]

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The quicker you adapt the quicker you grow.

It amazes me as a small business owner myself, why there is so much resistance among the business community in general to grasp the need to evolve.   I understand the saying ‘if it ain’t broke, don’t fix it’, and that may have worked well, for a […]

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How to be ‘tradigital’.

If you advertise in the newspaper, on television or radio, use direct mail, billboards or any other ‘traditional’ advertising medium and are not incorporating a ‘tradigital’ strategy you are not maximizing your results. What is Tradigital? It is using traditional media to drive traffic to a digital […]

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