Is a simple landing page all you need?

I’ve said this before and I’ll say it again, in many cases (especially with direct response campaigns) a landing page can be a much better option for generating traffic and increasing your conversion rates, then promoting your website or home page.

I still get those terrified looks from advertisers, weary that promoting a ‘landing page’ that is not on their existing website will waste precious page views. The fact is that, even in the case of our accounts who market to an affluent audience, the landing page has delivered amazing results, and well beyond the expectations of our advertisers.

I can give a slew of reasons why a landing page, (customized to reflect the offer in the advertising campaign) is a more effective tool in collecting leads and increasing conversion rates, but I believe the biggest reason for the success is this: the overall comfort level and growing acceptance by the end user.

What I mean is, now that the internet is basically a part of who you are and what you do, visiting a page to get more information, rather than a website is no big deal. In fact, many more people appreciate the simple and straightforward access and information of a well-crafted landing page offers, and are more likely to be engaged and interact with it.

Our latest endeavor for a small custom jewelry company with, get this, no website – only a Facebook and Twitter page, send all their traffic to a landing page, which has received 1,115 visits with 83 leads converted for a conversion rate of 7.44%! This is a clear indication that a professional landing page, with a strong social media campaign can build the trust and comfort level with its audience, so that the landing page is really all they need to generate a profitable business.

‘The Tradigital Strategy’ 3 simple steps to increase traffic, leads and close more sales!

If you determine the success of an advertising campaign based on the results it generates than this turnkey ‘tradigital’ package is what you’ve been waiting for. By integrating a tradigital strategy, you will clearly see how to best leverage traditional media to drive traffic to digital for maximum results.

STEP 1 – The ‘Vanity URL’ –
Many small to mid-sized companies continue to struggle with a website that is less than optimal. Many have a long wish list of how their site should be, but do not have the time or resources to get it there.

Enter the “Landing Page or Vanity URL”!
Simply stated this is a one page website, whose sole purpose is to welcome your visitors, show off your product or service and allow them to quickly and easily find and act on your current offer or promotion. That may or may not be something you have done, but the key here is to come up with a name that is easy to remember and ties in your company.

One of our accounts Freedom Boat Club was in need of this solution when we came up with the vanity URL: www.ownthewater.com In all of their marketing and advertising this slogan came up over and over again. Using it in their advertising was a natural fit, and the results were staggering. Well over 1,000 visits and a conversion rate of over 2%. For a hi-end consumer product, this is a tremendous response.

 

STEP 2 – The FB tie-in –
A good tradigital strategy allows consumers to respond on their terms. If the landing page does not attract their attention, a FB custom tab that serves the same ‘landing page’ function also works very well. Of course the ‘social’ nature of FB, with the ability to ‘share’ or simply come across the offer because your friends also participated in it, can quickly multiply your responses.

STEP 3 – Email Marketing
With FB now charging you to ‘sponsor’ an ad to reach a larger portion of your ‘fans’, email marketing remains the most effective way to close a prospect that is in the decision making process of buying your product or service. As you collect all of your leads from the landing page, and from the custom tab on your FB page it is essential to have an email marketing strategy set up and ready to go.

The emails can reinforce your offer, and then add that one little ‘extra’ that can push them into your store or your site to purchase. This 3-pronged ‘tradigital’ strategy, that uses a well-crafted TV, Radio, Newspaper ad, etc to raise awareness of your company and add a sense of urgency to your offer will increase the results of your campaign by 35% or more!

The best part is we offer this turnkey package for a very low price, and understand how this strategy works, better than anybody else. Visit www.tradigitalsolution.com or call 561-683-0404 ext 119 today to schedule your free consultation. This offer is brought to you by b digital agency a division of Baldrica Advertising and Marketing, Inc in West Palm Beach, Fl.

The grass is not always greener on the ‘digital’ side.

Now that we are well into the ‘digital’ age, and everybody has a website, and just about everybody has a computer, and smartphones and tablets are the most popular forms of surfing the web, has digital changed the way you do business?

I really look forward to your responses because there is no doubt that digital has changed the way consumers form their purchasing decisions, but it’s also very clear that businesses have not kept up with their savvy prospects.

I’ve seen many businesses basically at the point where they’re throwing their hands in the air, frustrated that all of the promises the techy sales rep sold them are NOT coming to fruition. SEO, SEM, Landing Pages, e-commerce, lots of different investments with very little ROI; a common result we hear over and over. So what gives?

The fact is that ‘digital’ still has a long way to go to be able to stand on its own. Any business who has a digital strategy without taking into account the ‘traditional’ side of marketing is surely setting itself up to fail.

The grass is not ‘greener’ on the digital side. You will not simply be able to replace all of your traditional marketing and advertising efforts with SEO and behavioral targeting and think that you will be successful and here’s why.

Except for simple e-commerce, where consumers shop based on price, reviews and specifications, the digital battle is won on the traditional side. The businesses that use their well-crafted newspaper ad, TV ad and radio ads to drive traffic to a landing page (mobile enabled of course!) will see an increase in traffic and leads and real ROI.

These hard-fought battles in traditional marketing will increase all of your digital results by creating top of mind awareness. While ‘Google’ will always get the credit for driving traffic to your site, how a person decided to Google you in the first place, or click on your link on the Google results has a great deal to do with your non-digital or traditional efforts.

The acronym AIDA, ‘Awareness’ ‘Interest’ ‘Desire’ ‘Action’ is one that many professional marketers fully understand.  The less aware I am of your company the less likely I’m going to take action if I somehow stumble across you online.  In fact, on average you can expect a 25% increase in your search results when you are running a traditional advertising campaign.

So rather than abandon your tradigital side, learn how to best leverage it with a ‘tradigital’ strategy for maximum results.