“That’s it, this year I’m going to fix my website, figure out my SEO and SEM strategy, and keep consistent with building my email database and sending out great emails, and getting all my social media right and doing a better job following up on my leads! Oh yeah and get a mobile site, and make sure my site looks good on a tablet…”
Many of us tasked with marketing our companies have a list like that and may include many of the above tasks. Unfortunately, it may look very similar to last year’s list, and most likely the list for the past 3 to 5 years. One thing is for sure, ‘digital’ continues to grow in importance and command more of your attention, but are you focused on the right tasks?
The reason that list keeps getting longer, and your results keep failing to deliver positive results, is that you’re caught up in the digital wave of hype and want to make sure your Facebook page has as many ‘Likes’ as your competitor. At the end of the day, are you generating more qualified leads? If the answer is no, than you may want to shift your focus to a marketing campaign that focuses on lead gen.
How do you do that?
Implement a ‘tradigital’ strategy that starts with a well-crafted traditional advertising campaign that asks your viewers, listeners, readers, etc. to visit a web (landing-page) to complete the process, receive the offer, get more information or whatever you call to action is.
Stop giving out phone numbers, stop printing coupons, stop sending people to an outdated website that doesn’t’ capture leads and does not even feature the offer that you’re currently promoting.
We’ve proven time and again, that a good offer, advertised in right media will drive up awareness, search activity and increase traffic. When this traffic generated lands on a professional landing page you will convert that traffic to leads. Any traffic not converted to leads become prospects that you will continue to engage through social media and emails.
We make it sound simple, and really it can be. Implementing a tradigital strategy will keep the focus clearly on generating leads, and cut down on a lot of the costs associated with getting your ‘digital house in order’.
Call or email us for a free ‘tradigitial’ consultation today.