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Posts Tagged ‘landing page’

3 examples of highly effective ‘tradigital’ advertising campaigns

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at any one-time. For industries like restaurants, that number has the potential to […]

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You’re so vain! The power of a vanity URL

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The 5 steps for an effective ‘tradigital’ advertising campaign

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Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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How to generate over 3,000 ‘Likes’ in less than 5 months, for a completely new business!

I know it sounds like an infomercial but here is a real-world case study, with ‘me’ as the subject matter. www.CustomCigarBandRings.com (Custom Cigar Band Rings) started out as somewhat of a hobby for me. As a cigar smoker, I always carefully peel the bands off the cigars […]

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5 Reasons why your coupons aren’t working (and why you still keep doing them!)

It seems logical that since ‘everybody’ wants to save money, offering a coupon can entice someone to ‘give you a try’, which turns into increased sales, and new customers.  The age old tradition of coupons seems to be bigger than ever. With the likes of Living Social […]

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Are your business practices in line with your consumers buying habits?

We recently launched a new product to help companies in the Air Conditioning business generate more leads. The program is simply called BestACQuote.com and it’s based on the same premise that has made Lending Tree and other similar sites so successful.   For the most part, if […]

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The Five Keys to Increase Lead Generation.

The ultimate goal of a direct response advertising campaign is to generate new leads, and close more deals. As marketers we look at many different angles and forms of persuasion as possible, but business owner look at one metric: ROI. If you’re putting a direct response campaign […]

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Is a simple landing page all you need?

I’ve said this before and I’ll say it again, in many cases (especially with direct response campaigns) a landing page can be a much better option for generating traffic and increasing your conversion rates, then promoting your website or home page. I still get those terrified looks […]

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