The Impending ‘Digital’ Cliff for Facebook

If you were to judge the time you are spending on Facebook, how would you describe it:
1. More than ever, it seems I’m always ‘on’.
2. About the same, check it periodically throughout the day.
3. Less than usual, getting a little stale and boring.
4. Hardly checking it at all, not finding much value in it.
5. I’m done with it.

The reason I ask is that Facebook’s business model (and need for cash!) is starting to hold it’s advertisers hostage, by severely limiting the number of Fans that get to see a particular post.  Huh?

Many marketers already know that not every post is seen by every fan. What consumers may not know is that same goes for friends…when you post something not everybody on your friends page see’s it. Have you ever visited one of your friends page, and noticed that their recent posts did not show up on your wall?

Facebook chalks it up to some kind of anti-spam tool – ANTI-SPAM…SMH! The whole basis of friends and Fans on Facebook is based on permission you receive either by sending a friend request, or by ‘Liking’ a page. Limiting posts to prevent spam makes no sense to me.

The worst part is, (getting back to advertisers), Facebook is now charging businesses to reach the very people that have “Liked’ their page and basically gave permission and asked to be included on posts.

This is a very slippery slope, with the likes of Mark Cuban, the owner of the Dallas Mavericks and the hundreds of businesses he owns as he begins to move all his social media activity away from Facebook and over to Tumblr and even the new MySpace. A quote from Mr. Cuban: “The big negative for Facebook is that we will no longer push for likes or subscribers because we can’t reach them all

Do you agree Facebook is nearing a cliff, or will you continue to support their new business model?