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Posts Tagged ‘digital advertising’

Are you lost in Cyber-Space? 5 Reasons you need to set a new course now!

Websites are what…like 20 years old or so? Everywhere you turn, all you see are people on their mobile phones. As a small business owner all you hear is that the world is online now and ‘everything is digital’. However, even with all this digital proliferation, you’ve yet […]

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Should you invest more in digital or traditional advertising?

I get questions like this all the time: “Should I invest more in digital or traditional advertising?” “Can digital offer the same reach and frequency as traditional media but at a lower price point?” “Can we get the same or better results using digital advertising over traditional […]

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Why TV is still the best way to drive traffic to a website

Nothing has the ability to build a brand faster than TV. The proof is in the pudding. We came across this idea during a recent exercise we performed for a client. In deciding which medium would be best in order to launch the client’s new website, we […]

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5 steps for integrating digital and traditional marketing

A “tradigital” strategy is the effective integration of digital tools in a marketing and sales process. Embracing this approach requires understanding both the goals and the road map. 1. Know your destination No one gets on a plane without knowing where it’s going. Embarking on a marketing […]

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3 ways traditional media can tap into new digital business models

  Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article.

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Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

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The Center of the Bull’s-eye – How to create successful advertising campaigns with a limited budget.

There’s a lot to be said about the need for a well-rounded campaign, and fitting in the right amount of push and pull pieces to make a marketing strategy payoff. But oftentimes, with limited dollars, businesses need to have a strategy that best reaches their target market […]

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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The coupon phenomenon – from coupon to loyal customer

How often have you used a coupon to get a deal from a business, and then continue to go back, without a coupon? It’s ironic, but clearly if I stumble across a restaurant or retailer, and go in and make a purchase without a coupon, I’m often […]

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