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Posts Tagged ‘creative’

Creative that is memorable AND increases your sales

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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The five questions to answer when deciding to hire an ad agency.

Nothing can quite compare to the excitement of a ‘small business’ that’s finding its legs and starting to show a real growth pattern. With it however, come a multitude of new opportunities and decisions for those at the helm.  One of those key decisions is when to […]

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“Does your creative pass the test of time?” The Five questions you need to ask.

I heard a reporter say “People are pretty patient…for up to 2 seconds” this morning on NPR news radio. He was reporting on a story about how YouTube was looking into its video server technology and ways they could improve load times. The study showed that as soon […]

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The best ‘creative’ doesn’t always win!

Is award-winning creative enough to create sales? Many times as an advertising agency, it’s all about the ‘creative’…but is it? In my experience the most award winning creative, is not necessarily the most effective at driving sales. The disconnect seems to be when the message crafted is […]

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