If you follow this blog, you may already be talking the “tradigital talk.” And I commend you for that.
But now it’s time to walk the tradigital walk!
By now, many of you may already have your 2016 marketing and advertising plans in place. If you do, it’s most likely a yearly ritual and a practice you’ve built and improved over time…continue reading.
In a world that is constantly changing, I find that branding has stood the test of time during my 20 years in marketing and will continue to be the most important aspect of any successful marketing and advertising campaign.
Having said that, when I hear people talk about branding, I often cringe. Not because they are doing it incorrectly, but because they have the wrong expectations.
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