How to use traditional media to pull in prospects instead of pushing them away.

If I can put my finger on any one major shift that digital has caused in traditional media, it’s the change from “push” to “pull” marketing and advertising.

The premise is that digital is better at engaging with an audience thanks to all its social media platforms and online forums. The winner in social media understands that there is a conversation already being had about the client, the products or the industry that the client is in — and entering into that conversation can lead to many benefits. – -Click here for rest of article –