Call Us Free: 1-561-683-0404

Posts Tagged ‘advertising’

Are you lost in Cyber-Space? 5 Reasons you need to set a new course now!

Websites are what…like 20 years old or so? Everywhere you turn, all you see are people on their mobile phones. As a small business owner all you hear is that the world is online now and ‘everything is digital’. However, even with all this digital proliferation, you’ve yet […]

Read more

Marketing Madness! The Tradigital Approach to a Championship Campaign

As the annual college basketball championship tournament gets underway, it’s a good time to look at the parallels of a winning team, and how it translates to a successful marketing and advertising strategy.   Here is our championship campaigns’ starting lineup: Starting at Point Guard…getting everyone engaged with […]

Read more

The thing that Small Business Saturday gets wrong

Whenever a behemoth like American Express decides the time has come to support small businesses, I can’t help but get a little lump in my throat. Why would such a giant corporation care about small business, when the dollars can’t compare with the large corporations that they […]

Read more

How to embrace the tradigital culture

If you follow this blog, you may already be talking the “tradigital talk.” And I commend you for that. But now it’s time to walk the tradigital walk! By now, many of you may already have your 2016 marketing and advertising plans in place. If you do, it’s most […]

Read more

3 examples of highly effective ‘tradigital’ advertising campaigns

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at any one-time. For industries like restaurants, that number has the potential to […]

Read more

Is anyone paying attention to your banner ad?

What if you can advertise your message specifically to people who are interested in your product or services? What if you could target an audience and match them up with your company based on the behaviors and interests they have exhibited? What if you could present an […]

Read more

Don’t be ‘tradiphobic’: Why you should embrace traditional media

Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media. A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in […]

Read more

Should you invest more in digital or traditional advertising?

I get questions like this all the time: “Should I invest more in digital or traditional advertising?” “Can digital offer the same reach and frequency as traditional media but at a lower price point?” “Can we get the same or better results using digital advertising over traditional […]

Read more

5 steps for integrating digital and traditional marketing

A “tradigital” strategy is the effective integration of digital tools in a marketing and sales process. Embracing this approach requires understanding both the goals and the road map. 1. Know your destination No one gets on a plane without knowing where it’s going. Embarking on a marketing […]

Read more
Page 1 of 912345...Last »

Latest Posts

Address

5660 Corporate Way
West Palm Beach, FL 33407-2002
(561) 683-0404
Website: http://baldrica.net/
Email: baldrica@baldrica.net

Disclaimer

All images are copyrighted to their respective owners.