Marketing Madness! The Tradigital Approach to a Championship Campaign

As the annual college basketball championship tournament gets underway, it’s a good time to look at the parallels of a winning team, and how it translates to a successful marketing and advertising strategy.   Here is our championship campaigns’ starting lineup:

MADNESS

Starting at Point Guard…getting everyone engaged with the right message at the right place and time is Traditional Media!

Starting at Shooting Guard…making sure each message is easy to remember and has a clear call to action is your ‘Star-Star-Mobile’ phone number or Vanity URL!

Starting at Power Forward…getting all of those fans to convert to leads is your Custom Landing page!

Starting at Forward…rebounding misses, and giving second chance opportunities to those that did not convert is your Retargeting Campaign!

Starting at Center…giving your team its consistent identity among your fans and positive presence in the marketplace is your Content Marketing/Social Media campaign!

Your coach is your Brand Manager, your trainer is your Analytics team, and your recruiter is your Email and Search engine marketing manager.

If you’re a sports fan, you understand that there are many different positions, but the key is to have the right player, in the right role, at the right time. This gives each player the best chance to succeed, getting the most out of their strengths and skill set.

The same analogy applies to your tradigital campaign.  Too many times, we think ‘digital’ can effectively engage and get the word out, when that’s not its strength. Traditional media is much more effective at engaging an audience and driving traffic online, just ask the Dot.coms of the world, that buy all of the television and radio commercials (offline is the new online) to drive traffic online.

Beyond that point of entry, you see many different digital applications, each with a very specific role that keeps the team moving down the court and prospects moving down the funnel.

For example, by integrating a ‘Star-Star’ mobile phone number or a Vanity URL in your creative ‘call to action’ – you can increase traffic by 30% of more. Using a specific landing page to convert the traffic, increases conversion rates by 35% or more. Retargeting campaigns bring consumers back who were on the-fence and increase sales by 3% or more.

Good, relevant content marketing and social media posts help to reinforce the message and strengthen the overall identify of the company, by entering into the conversations being had online and keeping current promotions and events top of mind. All of this is first made possible by targeting and engaging your audience properly with an effective traditional media campaign.

This is the makeup of a championship campaign that works together with a tradigital game plan; each player knows their part and plays their role for maximum results!

John Garcia – Digital Director – Baldrica Advertising and Marketing

5 steps for detoxing your advertising campaigns

Advertisers are marketers, which are made up of businesses looking to expand their share of market. When a business decides to include advertising as part of their marketing plan, it has chosen to leverage an audience that a particular media reaches, in order to deliver its message to prospects and solicit them for business. To reduce waste and get better results for your campaigns, consider these five steps: (continue reading) 

Is anyone paying attention to your banner ad?

What if you can advertise your message specifically to people who are interested in your product or services?

What if you could target an audience and match them up with your company based on the behaviors and interests they have exhibited?

What if you could present an offer or promotion relative to the consumers who are actively in the market for a product or service and are ready to make a purchase?

Click HERE to read the rest of the article on the Business Journals website.

Don’t be ‘tradiphobic’: Why you should embrace traditional media

Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media.

A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in an advertising campaign because deep down — they’re scared it just might work.

Click HERE to read rest of article on the Business Journals site.

Should you invest more in digital or traditional advertising?

I get questions like this all the time:

“Should I invest more in digital or traditional advertising?”
“Can digital offer the same reach and frequency as traditional media but at a lower price point?”
“Can we get the same or better results using digital advertising over traditional advertising?”

Click HERE for read the rest of the article on The Business Journals site.

Why TV is still the best way to drive traffic to a website

Nothing has the ability to build a brand faster than TV. The proof is in the pudding.

We came across this idea during a recent exercise we performed for a client. In deciding which medium would be best in order to launch the client’s new website, we asked ourselves a very fundamental question: What are the largest and most successful “dot coms” of the world doing to drive traffic to their site and increase branding? The answers overwhelmingly pointed to TV – Click here to read entire article – 

Televisions unmatched influence on consumers

Our agency goes through great lengths to insure that every media in our tradigital campaign is positioned to drive digital for maximum results. Some media channels are more challenging than others, but not for the reasons you think. In the chart below TV proves just how powerful a medium it is to drive digital. In addition a very interesting statistic jumps out at me that shows how the younger demo doesn’t engage with digital ads in thee same way they do with television. Many marketers try to prove that to reach a younger demo you have to reach them with digital, but you have to consider this point of engagement as a very real factor.

3 ways traditional media can tap into new digital business models

 

Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article.

3 Reasons Why Media Companies Make Bad Ad Agencies

As a former newspaper rep who has also worked in TV, cable and digital ad sales in addition to buying all the different types of traditional media available for our agency clients, I’ve seen the unique challenges that digital has caused traditional media throughout the years and the resulting loss of income. – Click here for entire article –