We are unique among most agencies in that we have the ability to develop, create, and field both quantitative and qualitative research, as well as do analysis on existing and outside research. Meaning, when we do research we have a better understanding of what is needed and what the target audience expects. We use all research services available including Arbitron/Nielson (Radio and TV ratings); Starch and Simmons (readership in print); Scarborough (broadcast reach and frequency).
At Baldrica Advertising & Marketing, research is a very important function that directly impacts media buying. All media investments are based on qualitative and quantitative research. Not one dollar is invested that is not justified. Scarborough Research has the ability to focus in on a specific DMA (West Palm Beach) and target key catagories.
Questions are asked to at least 20% of adults 18+ that are projectable into the total population of 1,152,300. All digital/website research/evaluation is done free of charge for all Baldrica Advertising & Marketing clients.