Don’t be ‘tradiphobic’: Why you should embrace traditional media
Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media.
A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in an advertising campaign because deep down — they’re scared it just might work.
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