Strategic Resources

How we APPROACH every challenge

B digital is all about strategy first, well executed implementation second, and thorough analytics third in a continuous cycle advancing you towards your goal. This page allows you to access our forms as well as some of our latest marketing guides. You can b digital and we can help you get there!

  • Facebook Tactics: A guide for small businesses to (video clip from workshops?)
  • Blog basics: A guide explaining the importance of original content and how to get started.
  • Google Analytics – How to read and learn from your Google Analytics
  • Tradigital – How to consider integrating your traditional and digital strategy.

Agency Portfolio

b digital agency, inc is focused on bridging the gap between traditional and digital media for maximum impact.  We call this strategy ‘tradigital’ and it leverages the power of traditional media to drive digital.

Our full-service agency will work with you to address  your needs and create a comprehensive marketing plan to achieve your goals.  It sounds kinda hokey, but the basics of successful marketing have never changed.  Craft a message that will resonate with your audience, and then deliver the highest possible level of customer service when they reach out to work with your company.

The key is that how you use media has changed significantly.  Ads with ‘call’ or ‘come in today’ call to action, are not offering the value or information that is truly being sought by today’s tech-savvy audience.  Ads need to offer a digital response, such as a custom landing page, a mobile website, or a specific page on a website that speaks specifically to that offer or message.

b digital can help you not only craft an ad that resonates, but we can also build all of the creative and digital assets.  Our network of contacts that span over 30 years in the business, also gives us the ability to buy media at the best possible rates.  Everything under one roof, with seasoned pro’s dedicated to the success of your company.  Don’t think your business is ‘too small’ to work with an agency.  Call or email us for a free consultation.

TRADIGITAL – Traditional media’s new role in a digital world

We hear it every day.  No one reads the newspapers, people TIVO passed the commercials, everyone tunes into Pandora instead of the radio…traditional media is dead!

Well, not so fast.  Just like consumers have changed the way they buy, advertisers need to recognize this and change the way they communicate with their audience in their ads.

A recent report:  Excellent Analytics Tips #12 Unsuspected Correlations are Sweet by Avinash Kaushik proved once again, that when traditional media and its messages are properly leveraged the correlating results in digital can be quite impressive.

In his report a radio campaign that promoted a vanity URL for an auto dealership showed just how powerful a medium radio can be to drive traffic to the site.  Upon further review, the report also shows a significant increase in branded searches, direct visits to that site and searches for the corporate site which was also mentioned in the copy of the ad.

As a Digital Solutions Account Manager I have seen all too often the less than optimal results when a campaign relies too heavily on an ‘outbound’ campaign with the majority of the buy going to digital media.  This is especially so for smaller companies that have a lesser known brand or product.

Typically, digital ads or campaigns can be less ‘expensive’ than their traditional counterparts, and with their targeting ability can seem more efficient.  That may be the case, but on their own, without any traditional media efforts in the local market the results often fall far below the advertiser’s expectations.

I heard it said recently traditional media can support itself but digital can’t, and I see the point.  Bottom line is the internet is a much larger world than say the local paper.  If the demo can be reached with a traditional medium, using it to drive your audience online, to your blog, to your Facebook page to your website can deliver much more effective results than a purely digital campaign.

Ultimately we are firm believers that the whole is greater than the sum of its parts.  Your strategy should combine the proper traditional channel with an engaging message that offers the listener, reader, viewer, etc a value added proposition to visit the digital location.  The results can be tracked in an immediate increase in traffic directly and through search.

A proper conversion strategy awaiting this traffic will result in increased fans on a Facebook page, additional subscribers to your email or Blog feed, Twitter followers, etc.  The ‘ROE’ or ‘Return on Engagement, will ultimately be the best way to build your ROI.  All of this thanks t a proper ‘TRADIGITAL’ campaign, which effectively integrated traditional media with digital.