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5 steps to generating better quality leads

Although every business can benefit from more sales leads, quantity does not always lead to quality. An effective landing page should have a conversion rate of at least 8 percent to 10 percent, and as the quality of leads increases, that number should go higher. How do […]

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Why a digital-only approach is flawed for startups and new products

Just as a rocket requires most of its fuel in the initial launch phase, starting a new company or launching a new product successfully requires a great deal of support and energy in the initial stage, and less as time goes on. It’s for this very reason […]

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3 examples of highly effective ‘tradigital’ advertising campaigns

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at any one-time. For industries like restaurants, that number has the potential to […]

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My 5 favorite apps for business (plus one for fun): John Garcia

Here are John Garcia’s favorite smartphone apps. Garcia is managing partner and digital director or Baldrica Advertising and Marketing, an agency in West Palm Beach, Fla. My smartphone: Apple iPhone 5 My five favorite apps – CLICK HERE FOR COMPLETE ARTICLE

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The 5 steps for an effective ‘tradigital’ advertising campaign

The 5 steps for an effective ‘tradigital’ advertising campaign

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How to create a ‘Tradigital’ advertising campaign

We use the word ‘tradigital’ in our office on a daily basis. As the name suggests, it’s the merging of traditional and digital in advertising and marketing campaigns. While most companies understand the need for both, they are often executing on each ‘side’ of the equation independently, […]

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The coupon phenomenon – from coupon to loyal customer

How often have you used a coupon to get a deal from a business, and then continue to go back, without a coupon? It’s ironic, but clearly if I stumble across a restaurant or retailer, and go in and make a purchase without a coupon, I’m often […]

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As a business owner or top-level executive, how much is your time worth?

Business owners are faced with many different tasks throughout the day. At small to mid-sized companies that becomes even more prevalent. This often drains their time away from focusing on the ‘Important / Non-Urgent’ activities that no one else but the owner can do, and that are […]

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Everything old is new again…really new!

Some of you may remember a face to face marketing company that would basically drive up to the homes of new residents, in their station wagon, and deliver a basket of house-warming gifts from paid advertisers….Brilliant! Logistically, we can see how this business model would have a […]

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If it ain’t broke…find a way to break it!

The old adage, ‘If it ain’t broke’ don’t fix it’ is just too old fashioned to work anymore. Believe me, I’m old fashioned and I believe in tried and true methods, but the problem is that technology continues to evolve at faster and faster speeds. The result […]

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