Taraneh Shahmohammadi – Traffic Assistant / Marketing Coordinator

Taraneh is the latest superstar to join the Baldrica Advertising and Marketing Group.  Her background includes six years at The Palm Beach Post where she excelled in the ad-layout department where tight deadlines are the norm.  In this position Taraneh learned the art of troubleshooting as the entire sales team counted on her to make space when last minute ads were sold.  In these situations Taraneh always remained calm and excelled by demonstrating a great attitude.  We expect her attention to detail to remain highly valued in her position with Baldrica and continue to offer the world class type of customer service Taraneh is accustomed to.

Bob Baldrica – Managing Partner

Principal and Marketing Media Director, is well known among his peers for being able to reach target audiences at highly cost-effective rates with significant values. He has over 40 years of experience in radio and television with Florida’s top ranked TV, cable, and radio stations as well as print media plus many years experience in the planning and buying of media for South Florida’s largest accounts.

Bob knows how to maximize limited media budgets and obtain results that stem from the correct combination of research, planning, media placement, and targeted service.  Repeatedly recognized by the media as one of South Florida¹s premiere advertising executives, Bob will always get the proverbial best rate.

Bob’s client relations skills are extraordinary:  in an industry which averages only 2 years for client retention, Baldrica’s clients stay with the firm for an average of 10 years.  Our former clients are those who have dissolved their businesses, merged with larger companies, or needed our expertise
for a single project.

Bob’s daughter is a recent graduate of Pepperdine University and an aspiring model/actress.  Brie represents Rainsin Bathing Suits, recently starred in the movie “Forget Me Not” and was crowned Miss Malibu 2012 in September of 2011.

John Garcia – Digital Director

John Garcia started his career in advertising over 20 years ago in New York City.  Working at a Fortune 500 early on, gave him the fast-track to the ins and outs of branding and the intricacies of media placement.  Over the years John has worked on both the client and agency side, and has experience with network TV, Radio, Cable, Newspaper and Internet.  His passion for delivering results led him to join forces with Baldrica and launch b digital agency, the digital division of Baldrica.  Now every campaign we launched included a ‘tradigital’ strategy and leverages media to drive traffic online.  John looks forward to the challenges and is ready to hear from you.

Lynn Chasmar – Sales Director

Lynn Chasmar – has a unique blend of advertising background experience and client relations that allows her to excel in many different areas.  Lynn is focused on servicing her accounts at the highest level and leaves no stone unturned!  Having Lynn as your Account Executive will truly make you believe you’re the only account she handles.

Michael Bredahl

A thirty-three year veteran of local, regional, and national radio sales in the Miami-Ft. Lauderdale and West Palm Beach markets. Mike has worked with Baldrica Advertising and Marketing over the last 14 years on the Bennett Auto Supply account. As an event and promotion expert, Mike has helped develop campaigns and promotions for Show Managementwhich produces five Boat Shows state-wide in Florida, and also for Professional Show Management will producesthe Palm Beach Home Show and Port St. Lucie Home Expos.Being well connected in the South Florida media mix is a personal attribute and an on-going habit that is hard to break. Better relationships with Baldrica’s clients has increased awareness and positive results for all.On another note, Mike can get you tickets to anything!