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Archive for the ‘Blog’ Category

Seahawks’ 12th Man: Manifestation of ‘tradigital’ marketing

What if you could “touch” Facebook? What if Twitter was a truck and it followed your fans around? What if your place of business featured a “Social Media Lounge” complete with blue couches and enough screens to make a sports bar jealous? Click here to read the […]

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Win the sale with marketing’s version of baseball’s closer

Spring is in the air and the boys of summer have opened another season. And just like in baseball, when the customer is ready to make a decision and you want to ensure the sale, you need to bring in your best closer. Click here for complete […]

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How social media can help you convert prospects into customers

How social media can help you convert prospects into customers

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You’re so vain! The power of a vanity URL

You’re so vain! The power of a vanity URL

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Creative that is memorable AND increases your sales

Creative that is memorable AND increases your sales

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How to find your most profitable target market

How to find your most profitable target market

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The 5 steps for an effective ‘tradigital’ advertising campaign

The 5 steps for an effective ‘tradigital’ advertising campaign

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Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

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Tradigital Marketing series featured on South Florida Business Journal

John Garcia is managing partner and digital director of Baldrica Advertising and Marketing. He started working in the industry 25 years ago at a Fortune 500 advertising agency in New York City. Over time, he mastered the art of integrating TV, radio, print, billboard, cable, and direct […]

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The Center of the Bull’s-eye – How to create successful advertising campaigns with a limited budget.

There’s a lot to be said about the need for a well-rounded campaign, and fitting in the right amount of push and pull pieces to make a marketing strategy payoff. But oftentimes, with limited dollars, businesses need to have a strategy that best reaches their target market […]

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