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Archive for March, 2016

Are you lost in Cyber-Space? 5 Reasons you need to set a new course now!

Websites are what…like 20 years old or so? Everywhere you turn, all you see are people on their mobile phones. As a small business owner all you hear is that the world is online now and ‘everything is digital’. However, even with all this digital proliferation, you’ve yet […]

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Marketing Madness! The Tradigital Approach to a Championship Campaign

As the annual college basketball championship tournament gets underway, it’s a good time to look at the parallels of a winning team, and how it translates to a successful marketing and advertising strategy.   Here is our championship campaigns’ starting lineup: Starting at Point Guard…getting everyone engaged with […]

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5 steps for detoxing your advertising campaigns

Advertisers are marketers, which are made up of businesses looking to expand their share of market. When a business decides to include advertising as part of their marketing plan, it has chosen to leverage an audience that a particular media reaches, in order to deliver its message to prospects […]

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The thing that Small Business Saturday gets wrong

Whenever a behemoth like American Express decides the time has come to support small businesses, I can’t help but get a little lump in my throat. Why would such a giant corporation care about small business, when the dollars can’t compare with the large corporations that they […]

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How to embrace the tradigital culture

If you follow this blog, you may already be talking the “tradigital talk.” And I commend you for that. But now it’s time to walk the tradigital walk! By now, many of you may already have your 2016 marketing and advertising plans in place. If you do, it’s most […]

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Why a mobile vanity phone number may be the new ‘Star-Star’ of marketing

There’s a new technology in town and it is truly going to change the landscape of tradigital marketing! How many times have you heard that before? Well, I hear it just about every day. But this time, with the Star-Star (**) mobile vanity phone number, I am […]

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