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Archive for June, 2015

5 steps to generating better quality leads

Although every business can benefit from more sales leads, quantity does not always lead to quality. An effective landing page should have a conversion rate of at least 8 percent to 10 percent, and as the quality of leads increases, that number should go higher. How do […]

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Why a digital-only approach is flawed for startups and new products

Just as a rocket requires most of its fuel in the initial launch phase, starting a new company or launching a new product successfully requires a great deal of support and energy in the initial stage, and less as time goes on. It’s for this very reason […]

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3 examples of highly effective ‘tradigital’ advertising campaigns

As an advertiser, you need to understand that on average between 2 percent and 5 percent of the people who receive your advertising message are actually in the market for your product or service at any one-time. For industries like restaurants, that number has the potential to […]

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