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Archive for September, 2014

Is anyone paying attention to your banner ad?

What if you can advertise your message specifically to people who are interested in your product or services? What if you could target an audience and match them up with your company based on the behaviors and interests they have exhibited? What if you could present an […]

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Don’t be ‘tradiphobic’: Why you should embrace traditional media

Let’s start by defining my new term “tradiphobic,” which as you may have guessed means, fear of traditional media. A tradiphobic marketer has a serious problem that can’t be cured by “traditional” medicine, because well, that’s the problem. They are so afraid to integrate traditional media in […]

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Should you invest more in digital or traditional advertising?

I get questions like this all the time: “Should I invest more in digital or traditional advertising?” “Can digital offer the same reach and frequency as traditional media but at a lower price point?” “Can we get the same or better results using digital advertising over traditional […]

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