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Archive for June, 2014

How to use traditional media to pull in prospects instead of pushing them away.

If I can put my finger on any one major shift that digital has caused in traditional media, it’s the change from “push” to “pull” marketing and advertising. The premise is that digital is better at engaging with an audience thanks to all its social media platforms […]

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My 5 favorite apps for business (plus one for fun): John Garcia

Here are John Garcia’s favorite smartphone apps. Garcia is managing partner and digital director or Baldrica Advertising and Marketing, an agency in West Palm Beach, Fla. My smartphone: Apple iPhone 5 My five favorite apps – CLICK HERE FOR COMPLETE ARTICLE

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Televisions unmatched influence on consumers

Our agency goes through great lengths to insure that every media in our tradigital campaign is positioned to drive digital for maximum results. Some media channels are more challenging than others, but not for the reasons you think. In the chart below TV proves just how powerful […]

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3 ways traditional media can tap into new digital business models

  Traditional media can benefit greatly from embracing digital strategies, and the results can be significant. But with an array of digital options available, where can they get started? One important first step: Always look for new business models. Click here for rest of article.

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