Business owners are faced with many different tasks throughout the day. At small to mid-sized companies that becomes even more prevalent. This often drains their time away from focusing on the ‘Important / Non-Urgent’ activities that no one else but the owner can do, and that are critical to the growth of the company, and more time in the ‘Important – Urgent’ quadrant.
These tasks are highlighted in the Stephen Covey Quadrants graphic below:
This is the question you need to ask yourself…how much is my time worth? When you see that your time is being spent primarily in other quadrants, there may be a good case for considering a ‘work smarter, not harder’ approach. We like to use the motto ‘do what you do best, and let us do what we do best’.
The chart below highlights some of the major time drains (click on the image to enlarge), that need to get done, but are not necessarily where a business owner should be spending most of their time. As we review this list with owners and top executives, we find that some of these tasks are not being done or even on the task list, due to the lack of time available to allocate to each.
Working with our agency, we can take on as many of these services as you need to address, when we engage with you and place media buys on your behalf. Not only will these tasks be performed more effectively, but also efficiently, as our experience and agency buying power will benefit you with better rates across the board. Think about it, for the same budget you will receive increased media exposure, so even with the same results, you will increase your ROI. One of our clients was able to double his media exposure, with the same budget resulting in double digit gains.
If you reach the end of your day, and keep feeling like you haven’t accomplished anything, working with a professional advertising and marketing agency can get you back on track, and back to where your focus will best help the growth of your company.