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Archive for April, 2013

‘A Little bit of this and a little bit of that…gets you a whole lot of nothin!’

More than any other recurring theme we see as an agency when engaging with our clients for the first time, is the fragmentation within their own marketing strategy. The reason this happens is two-fold. First, there are many eager sales reps in the market place, each tasked […]

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How to generate over 3,000 ‘Likes’ in less than 5 months, for a completely new business!

I know it sounds like an infomercial but here is a real-world case study, with ‘me’ as the subject matter. www.CustomCigarBandRings.com (Custom Cigar Band Rings) started out as somewhat of a hobby for me. As a cigar smoker, I always carefully peel the bands off the cigars […]

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5 Reasons why your coupons aren’t working (and why you still keep doing them!)

It seems logical that since ‘everybody’ wants to save money, offering a coupon can entice someone to ‘give you a try’, which turns into increased sales, and new customers.  The age old tradition of coupons seems to be bigger than ever. With the likes of Living Social […]

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