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Archive for January, 2013

Promote the Heck out of it…Build it and they will come!

Oh, but how often do we ignore that first little line…Promote the Heck out of it…and just go right to the building part. Back in my good ‘ol days, well before I ever had a ‘real’ job, I was a ‘DJ’. Any DJ worth listening to was […]

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“Does your creative pass the test of time?” The Five questions you need to ask.

I heard a reporter say “People are pretty patient…for up to 2 seconds” this morning on NPR news radio. He was reporting on a story about how YouTube was looking into its video server technology and ways they could improve load times. The study showed that as soon […]

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Ironhorse Country Club Case Study

This case study features Ironhorse Country Club of West Palm Beach. The manager Jason Hayes was challenged to increase membership by at least 25 new members in the 4th Quarter. Our Trenchant Marketing partners lead by Brittni Weiss and Kathryn Bulman met with Jason, and developed a […]

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How many of your 2013 business resolutions are influenced by digital?

“That’s it, this year I’m going to fix my website, figure out my SEO and SEM strategy, and keep consistent with building my email database and sending out great emails, and getting all my social media right and doing a better job following up on my leads!  […]

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