Besides the obvious SEO value original content adds to your site, there are other huge benefits of writing your own blog. You may hesitate because you’re worried that your writing skills are not ‘up to par’, or that you may lack the flair required to keep readers interested. Even if all that is true, a blog reveals your thought patterns and helps to paint an image with the reader based on your beliefs.
This image can be the difference between a website visitor that takes the next step down the sales funnel, or one that walks away. Regardless of their decision, your blog, written by you, shows a certain amount of initiative, and expertise that you are willing to stick your neck out on the line for.
My blogs often talk about being ‘tradigital’ and how leveraging traditional media to drive digital will not only be effective, it will make all of your efforts that much more successful. By sourcing information and giving credit to others who have posted data that supports my philosophy I gain credibility, and again become the trusted source on the topic.
If possible, using the scenario above, it is best to stick close to one or two main themes in your blog, and expound on them as much as possible. Being a jack of all trades and master of none can often be more damaging than good, and readers can see right through a writer who is not intimately familiar with the content they’re writing about.
So, keep in mind the next time you want to post another link, to another blog, written by another person…it may be time for you to post your own. Of course, sharing this article and my blog is the one of the main reasons I write it, and I often post links to other blogs as well. However, don’t let another writers blog keep you from ‘going there’. When there is consensus on a topic it only serves to drive the value and credibility of your own blog, and it grows from there.
Good luck, I look forward to reading your first post!