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Archive for September, 2012

Chief, Cook and Bottle Washer…Have you reached the tipping point?

Many companies approach marketing like a necessary evil, that can be managed ‘in-house’ by either the ‘marketing person’ or the ‘person in charge of marketing’. As is often the case that person is also the Chief, Cook, and Bottle Washer! If you can relate, this is a […]

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Tradigital – Leveraging ‘Traditional’ media to drive ‘Digital’.

The Baldrica Advertising and Marketing Group has recently been launched and features some of the brightest minds in our field.  Our first partnership welcomes the digital savvy of marketing specialist John Garcia.  John and his partner Lynn Chasmar realize the need to integrate digital with traditional campaigns […]

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How much should you pay for a website?

Wow, that’s a loaded question, and one that has many variables. For the sake of this blog, let’s explore the scenario that you, “the client” does not have any prior experience, and that there is no one ‘in-house’ to manage or administer the project, and that is […]

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Is your marketing campaign a vote for ‘Traditional’ or ‘Digital’?

This election year, there are two very clear choices for the future of America. You can either choose the Republican Nominee or support the Democratic incumbent. Either one you choose, you can basically count on one thing, the one who wins will govern without the support or […]

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