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Archive for August, 2012

Is your Marketing Campaign in the Cone of Uncertainty?

Living in South Florida we are often carefully watching the projected path of oncoming tropical storms or hurricanes. Technology continues to improve, and forecasted paths are becoming more and more accurate, which got me to thinking…if your marketing campaign was a hurricane, do you know where it’s […]

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Is it time to call in the SWOT team?

A SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats – and this is a great time of the year to pull it out, and get your plan ready for next year. I particularly like this graphic because it also takes a look at the back-office (if […]

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You don’t need a website, there, I said it!

Well…sort of…depending on what kind of business you have…let me explain. One industry which social media and landing pages can not only replace the need for a website, but used effectively, are actually much more valuable than a website is the restaurant industry. Let’s face it, how […]

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Can’t See the Forest for the Trees

What would you consider the most important task you have as a marketing director or integral part of your marketing department to be? Before you answer that, I’d like you to consider the following. I have worked at several companies where the word ‘marketing’ becomes a catch-all […]

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The traffic driving value of social media

So many business owners today quickly discount social media as an ineffective medium to drive sales. They barely budge on the value of using social media to increase engagement or as a way to improve customer service, let along ring the register. However, most business owners believe […]

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