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Archive for April, 2012

The new ‘Mind Your Business’ Video Blog

Welcome to ‘Mind Your Business’ a new video blog featuring your company! The idea is simple, we want to speak to as many business owners and marketers and find out how you’re integrating digital with your traditional efforts. We call this ‘tradigital’, but you can call it […]

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Slow and steady wins the race

Ok people, let me make something very clear…Social Media Takes Time! I’m not sure where the misconception began, but many people seem to think that with Social Media you can ramp up and ‘get your message out there’ a lot quicker than with traditional media. The truth […]

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Think of ‘Tradigital’ as a way of teaching an old dog, new tricks!

The more we have these ‘tradigital’ conversations with our clients, the more I see the light bulb go off in their heads. It’s almost as you can literally see a flip switched and all of a sudden ‘they get it’. If you’re reading this and have no […]

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A Tradigital Strategy in 3 easy steps.

We keep pounding tradigital, using traditional media to set up digital because we understand not only the value of traditional media, but how readers, viewers and listeners prefer to respond. This graphic shows that of all the respondents to an online streaming radio ad, only 5% chose […]

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What if you stopped advertising?

I’ve often asked this question, and it’s amazing to me the different responses I get. Generally speaking most ‘advertisers’ are unsure what the return on their advertising is, and so they’re unsure what the repercussions would be if they stopped. I realize it takes a lot of […]

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Build it, Furnish it and Accessorize! The 3 simple steps to an effective website.

The more websites we build the better the flow of the process. I thought that breaking it down to a process similar to building a house would help establish the right frame of mind, and allow you to digest this large undertaking in smaller bite-sized chunks. 1. […]

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