It’s funny how much you don’t notice something, until one day you actually notice it. For example, you need a new car so you go to a few showrooms, and you fall in love with this new car, that you’ve never really noticed before. You barely leave the showroom, and as you start to drive around in your shiny new ride, you notice that everybody else is driving the same car! UUUgh!
Billboards tend to work in much the same way. You may drive by one a million times and it makes no difference to you at all. Then, one day, you see it, and read it, and it’s like the million impressions suddenly come flooding into your mind. Now, you can’t get it out of your head.
Now with digital billboards the stakes are even higher, as these electronic message boards have a much higher propensity of getting noticed. While the price point for these digital boards has made it less accessible for some advertisers there is another option not often considered by the average business owner.
Why not bring the billboards inside? As in digital signage products that produce a customized message board on your TV monitors throughout your establishment. For whatever reason, this highly effective way to deliver a specific message to a captured audience has been regulated to sports bars and the occasional bank lobby.
The fact is that these interactive boards have so much potential you’d have a hard time convincing me that it doesn’t have a prominent place in just about every retail business, or establishment with a ‘point of purchase’ or ‘waiting’ area.
Digital signage can have a significant impact on retail sales, with at least a 15 percent sales lift on promoted items being common. But developing an effective screen network requires solid planning and careful selection of supporting technology. When creating an in-store digital media plan, consider:
These signs have gone high-tech, and can display up to the date news, and weather as well as social media updates from Twitter (Facebook as well). The screens themselves can be organized to show multiple messages at the same time, with different sized screens for emphasis or priority.
If you’re a retailer with multiple locations you probably have a coupon or flyer strewn about the store. Why not display it on the screen above your registers at the front of the store. Your next screen will promote the up-sell or add-on (at full price of course), or an opportunity to ‘save on the bundle’.
The ‘gotta have it now’ world and professionally trained consumer nation and its impulse buying will not be able to resist your 2 for 1 message as it flashes in the entrance to the dressing room. The key to the success of your digital signage is keeping the messages and graphics fresh and engaging. No stale offers or outdated information.
Now that b digital agency has partnered with Muzak Focus Four, we can also help you get started with your own digital signage. Our partnership with Muzak brings you the best service and technology, and we provide you with creative support and strategy to update and maintain your signage.
Best of all, you can get started for as little as $79 per month! If you’re interested in finding out how digital signage can lift your sales, email or call us today for a free consolation.