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Archive for March, 2012

Looking for a quick lift in sales…Bring the Billboards inside!

It’s funny how much you don’t notice something, until one day you actually notice it. For example, you need a new car so you go to a few showrooms, and you fall in love with this new car, that you’ve never really noticed before.  You barely leave […]

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Do What you Do Best!

I am often told “don’t tell me how to run my business”. In fact, it might as well be the slogan of every small business in America. I absolutely agree, the question is – what business are you in? If you’re a baker, a mechanic, a doctor, […]

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“Hey, Traditional Media…If you can’t beat ‘em…join ‘em”

After working 6 years at the largest daily newspaper in Palm Beach County, I have first-hand witness of what technology can do. I actually saw the same thing happen in the recording industry, when I managed the sales and marketing for a record label in New York. […]

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Vol III – The new role of traditional media

In the last two blogs we introduced the Four Pillars of Social Media, and then gave you a ‘big-picture’ overview to set the right expectations and mind-frame when it comes to integrating digital strategies. In this blog we are going to show you how to use traditional […]

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