Principal and Marketing Media Director, is well known among his peers for being able to reach target audiences at highly cost-effective rates with significant values. He has over 40 years of experience in radio and television with Florida’s top ranked TV, cable, and radio stations as well as print media plus many years experience in the planning and buying of media for South Florida’s largest accounts.
Bob knows how to maximize limited media budgets and obtain results that stem from the correct combination of research, planning, media placement, and targeted service. Repeatedly recognized by the media as one of South Florida¹s premiere advertising executives, Bob will always get the proverbial best rate.
Bob’s client relations skills are extraordinary: in an industry which averages only 2 years for client retention, Baldrica’s clients stay with the firm for an average of 10 years. Our former clients are those who have dissolved their businesses, merged with larger companies, or needed our expertise
for a single project.
Bob’s daughter is a recent graduate of Pepperdine University and an aspiring model/actress. Brie represents Rainsin Bathing Suits, recently starred in the movie “Forget Me Not” and was crowned Miss Malibu 2012 in September of 2011.