John Garcia started his career in advertising over 20 years ago in New York City. Working at a Fortune 500 early on, gave him the fast-track to the ins and outs of branding and the intricacies of media placement. Over the years John has worked on both the client and agency side, and has experience with network TV, Radio, Cable, Newspaper and Internet. His passion for delivering results led him to join forces with Baldrica and launch b digital agency, the digital division of Baldrica. Now every campaign we launched included a ‘tradigital’ strategy and leverages media to drive traffic online. John looks forward to the challenges and is ready to hear from you.
Lynn Chasmar – has a unique blend of advertising background experience and client relations that allows her to excel in many different areas. Lynn is focused on servicing her accounts at the highest level and leaves no stone unturned! Having Lynn as your Account Executive will truly make you believe you’re the only account she handles.
A thirty-three year veteran of local, regional, and national radio sales in the Miami-Ft. Lauderdale and West Palm Beach markets. Mike has worked with Baldrica Advertising and Marketing over the last 14 years on the Bennett Auto Supply account. As an event and promotion expert, Mike has helped develop campaigns and promotions for Show Managementwhich produces five Boat Shows state-wide in Florida, and also for Professional Show Management will producesthe Palm Beach Home Show and Port St. Lucie Home Expos.Being well connected in the South Florida media mix is a personal attribute and an on-going habit that is hard to break. Better relationships with Baldrica’s clients has increased awareness and positive results for all.On another note, Mike can get you tickets to anything!
Here in Palm Beach County businesses are struggling, as I imagine they are in many other parts of our country. We recently visited The Carving Station, an awesome restaurant in Palm Beach Gardens and met with the owner.
Very early on in our meeting he expressed that he did not want to promote his website address on his ad, since his diners are all 60+ in age. I fought my compulsion to rectify him, and just started taking pics and let my associate continue with his needs analysis.
One of the glaring points these business owners who have an elderly clientele don’t realize is that eventually, these older diners will no longer be clients – anywhere. It’s a fact of life, we all will meet our maker some day. So, if you only target your current elderly clientele where do you pull your next generation of diners?
Not only that, but the latest Scarborough data in our market just indicated that the 65+ demo increased newspaper online usage from 4% of the market to 12% of the market, and the 45-64 jumped from 26% to 40%. Meanwhile the 18-44 demo declined from 70% to 48% of the newspaper online usage.
Guess what, reaching an older demo and marketing online does make sense, and makes more sense every day. We will keep you updated on this journey as we discuss a custom Facebook Fan page and promoting it in his print ads…more to come!