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Archive for August, 2011

TRADIGITAL – Traditional media’s new role in a digital world

We hear it every day.  No one reads the newspapers, people TIVO passed the commercials, everyone tunes into Pandora instead of the radio…traditional media is dead! Well, not so fast.  Just like consumers have changed the way they buy, advertisers need to recognize this and change the […]

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I know what I don’t know

Lately I have been coming across well-established advertising agencies with a long list of loyal clients. While they have proven themselves to deliver results in traditional media, most continue to struggle with the dynamics of digital marketing, and how to deliver the same results. I can appreciate […]

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